First Update

Here are four new links relating to Web 2.0 material:

POWER TO THE PEOPLE
Joe Hernick. InformationWeek. Manhasset: Sep 8, 2008. , Iss. 1201; pg. 26, 4 pgs
Abstract (Summary)
A slate of contentious issues -- social, economic, and technological -- will radically alter the business user's computing experience by the end of this decade. Windows XP is the corporate standard desktop and will be for years to come. How employees receive the XP experience, however, will undergo a dramatic shift in as little as two years, whether IT is ready or not. Web 2.0 applications and Web connections to in-house legacy apps can transform virtually any Internet-connected device into a corporate access point. Server-based desktop virtual machines may be delivered to users via multiple methods. What's consistent among the 50-plus startups working the desktop-in-a-browser model is that all mimic the familiar GUI, with folders, icons, and variations on a taskbar. As seen in last year's much-hyped rollout of the iPhone, the promise of near-ubiquitous wireless connectivity will forever change users' expectations about interacting with technology and accessing data, be it personal or corporate.
http://ezproxy.library.yorku.ca/login?url=http://proquest.umi.com.ezproxy.library.yorku.ca/pqdweb?did=1562469841&Fmt=7&clientId=5220&RQT=309&VName=PQD


Web 2.0 Tools for Social and Professional Use
Jamal Cromity. Online. Medford: Sep/Oct 2008. Vol. 32, Iss. 5; pg. 30, 3 pgs
Abstract (Summary)
Standard practice for librarians and information professionals is to look for new and improved methods of communication. Today, a large number of information professionals use information "push" methods, such as alerts, newsletters, and departmental or corporate web portals to disseminate information throughout their organizations. well for organizations, both large and small. However, there is a relatively new combination of Web 2.0 tools that lend themselves well to advertising your alerts, newsletters, and general communications. These Web 2.0 tools, including blogs, RSS editors, RSS feeds, and RSS to HTML mashup tools, are versatile, easy to access, and simple to immediately incorporate into your workflows. These Web 2.0 tools offer a practical means of connecting with your users and potential users, while making your services more visible. Many of these services are inexpensive and easy to manage, which makes updating web-based products a breeze
http://ezproxy.library.yorku.ca/login?url=http://proquest.umi.com.ezproxy.library.yorku.ca/pqdweb?did=1559036451&Fmt=7&clientId=5220&RQT=309&VName=PQD



The phenomenon of blogs and theoretical model of blog use in educational contexts
Kim, H.N.
Keywords: Computer-mediated communication; Intercultural communication; Blog; Socio-technical systems theory; Inclusive design
Abstract (English):
Many educators have attempted to implement a blog in educational contexts to enhance the communication environment among students and teachers. However, it is uncertain as to why traditional computer-mediated communication (CMC) applications should be replaced with blogs. It is time to comprehensively explore the effects of educational blogs by considering the CMC tools. This paper reviews prior studies and develops a model for the use of blogs in educational contexts by taking into account socio-technical systems theory. The model contributes to interactivity, an open system, a visualization tool, and a decentralized environment of online communication circumstance.

http://resolver.scholarsportal.info.ezproxy.library.yorku.ca/resolve/03601315/v51i0003/1342_tpobatobuiec&form=pdf&file=file.pdf



Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media
Thackeray, Rosemary (phd, Mph); Neiger, Brad L. (phd, Ches); Hanson, Carl L. (phd, Ches); Mckenzie, James F. (phd, Mph, Ches)

Abstract:
The second generation of Internet-based applications (i.e., Web 2.0), in which users control communication, holds promise to significantly enhance promotional efforts within social marketing campaigns. Web 2.0 applications can directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, and syndication. Web 2.0 can also enhance the power of viral marketing by increasing the speed at which consumers share experiences and opinions with progressively larger audiences. Because of the novelty and potential effectiveness of Web 2.0, social marketers may be enticed to prematurely incorporate related applications into promotional plans. However, as strategic issues such as priority audience preferences, selection of appropriate applications, tracking and evaluation, and related costs are carefully considered, Web 2.0 will expand to allow health promotion practitioners more direct access to consumers with less dependency on traditional communication channels.

http://ft.csa.com.ezproxy.library.yorku.ca/ids70/resolver.php?sessid=e3b09dc8a0f574311a65983c9b949bb3&server=search0.scholarsportal.info&check=c3e5988209ef62ffe27b51d1aa5db799&db=sagenurs-set-c&key=1524-8399%2F10.1177_1524839908325335&mode=pdf

That is all for now. There's a lot more on the way, so check back often or subscribe to our blog. Thanks for reading!